UNDERSTANDING POPUNDERS: A GUIDE TO THIS ADVERTISING FORMAT

Understanding Popunders: A Guide to This Advertising Format

Popunder advertising has emerged as a popular online strategy, often employed by advertisers to increase brand visibility. Unlike intrusive pop-ups, popunders display under the main content, remaining unobtrusive until the user interacts with another tab or window. This novel characteristic allows for a less annoying advertising encounter for users

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